On Cloud 9 Hard Seltzer

Given the word “joyful” as a prompt, this packaging provides a playful approach to hard seltzer. The abstract doodles and bubbles alludes to childhood happiness while also conveying the fizzy qualities of the beverage.  The logo itself is a thick, rounded typeface to appear bubbly and cloud-shaped.

Alcohol information, as well as the flavor and number of cans is shown both on the lid and the front. As a result, consumers can quickly figure out if they want the product whether it is on a shelf or on a table.