< Case Studies
On Cloud 9 Hard Seltzer
Given the visual theme of “joyful” and the product category of food/drink, this brand uses playful illustrations and abstract shapes to create a bright, cheerful mood. Hard Seltzer was chosen as the product because of its bubbly, fizzy nature. The target market of On Cloud 9 consists of young adults in their 20s.
Roles For This Project
Branding and Identity
Packaging Design
Course
Word & Image
Inspiration
To emphasize the fun associated with joy, I looked to bright colors and funky patterns for inspiration. I also looked at brands who adapted their color palettes based on flavor of the same product while maintaining the same design.
Logo Study
The final logo is a thick, rounded typeface that appears bubbly and creates a cloud shape. Throughout the iterations I explored different typefaces and layouts while still conveying a childish feel.
Typography
I chose to use Opake because the typeface balances bubble letters with abstraction, and creates the perfect modern yet still cloud-like feel for the hard seltzer brand. Rockwell was paired with Opake because the geometric, thin, slab serif contrasts well with the thick, round shape of Opake while avoiding the mature feel of traditional serif typefaces.
Packaging
The packaging of On Cloud 9 is dominated by an abstract pattern. The doodles and bubbles allude to childlike happiness while also conveying the fizzy qualities of the beverage.
Alcohol information, as well as the flavor and number of cans is shown on both the lid and the front of the box. As a result, consumers can quickly figure out if they want the product regardless of if it is displayed on a shelf or a table.
