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Buckle Rock Revival Cologne

Buckle is an American fashion retail store for men, women, and children that is known for its denim.

Buckle reached out to Maesa to do a redesign of their existing Rock Revival Cologne for men.

Roles For This Project

Packaging Design

Job

Made during internship at Maesa

Inspiration

Buckle was looking for something that felt rugged and manly while incorporating a more luxurious feel. The bottle could have various materials around it such as denim, leather or snake skin, so textures were important.

Initial Sketches

Initial sketches explored the incorporations of different hot stamps, embossing, and patterns as well as different layouts guided by our mood boards. I really wanted to emphasize the fleur de lis in the negative space of the Rock Revival logo.

Final Design

After many digital iterations, we decided on this version of the packaging. The design is a zoomed in version of the logo to emphasize the fleur-de-lis. The background features white snakeskin which balances a clean, modern feel with a hint of tough and outdoorsy. Thus maintaining the rugged feel of the brand.

This was chosen by the client and was on shelves starting March 2022.